Radio And Television Advertising in UAE

Radio And Television Advertising

Radio and television advertising is one of the most persuasive form of advertising that appeals to huge crowds. Advertising here makes use of radio and television as a medium to put forth the message of the sponsors and to attract consumers. On comparison with print advertisement radio and television ads are expensive. Commercial Radio stations sell their airtime and deliver the message the manufacturer and television ads also known as television commercials. A television or a radio ad serves as a reminder that helps in repeatedly showcasing the brand to improve sales. Television and radio ads offer a great range of opportunity and it is considered the traditional media in the modern times.

Radio and television advertising in UAE are integral components of a company’s marketing program. Both the forms of advertising available in UAE are different in format, cost, approach and reach. Radio advertising includes audio format, is easily accessible and works well for those products that do not need visual assessment. Television advertising includes audio-visual format and carries a huge visual appeal when advertising various consumer products such as baby care products. Advertising on radio can be done instantly with a convenient access to a radio studio. Al Qusais in Dubai and Ajman are some of the areas in UAE to find agencies that help businesses with radio and television advertising.