Daitona General Trading L.L.C. was set up in Dubai, United Arab Emirates, by Ahmadaly Fazal, the Managing Director and CEO in 1991.

Daitona General Trading L.L.C. is one of UAE’s leading general cleaning items and janitorial equipment supply companies. In 2016, Sleek Series Dispensers, Roots floor care machines, TMB wet & dry vacuum cleaners & cleaning tools were added to the product portfolio.

Daitona carries a large inventory in its four warehouses over 48,000 square feet to offer its customers prompt deliveries within U.A.E.

In May 2006, Daitona set up a full-fledged showroom, in Hor Al Anz East, the first of its kind in the U.A.E., as a one stop shop for all the cleaning and janitorial needs of its customers.

Due to growth in business, Head Office was set up in City Bay Business Centre, Hor Al Anz East, near Canadian Specialist Hospital.

MISSION
To provide our customers with exceptional service, outstanding product quality of cleaning and janitorial tools and accessories; to introduce innovative products into the market and offer our customers the widest range of products.
To provide our employees with professional training, assistance and technologies that help them succeed and the opportunity to significantly enrich their careers.
To deliver superior returns to our shareholders by achieving strong and consistent financial performance.

VISION
The goal of Daitona General Trading L.L.C. is to continue being a leading supplier of quality and durable cleaning and janitorial equipment and accessories with focus on customer service.
We prudently import products that have less impact on our environment and are competitively priced for our customers.