Public Relation Consultants in UAE
About Public Relation Consultants
Public Relation Consultants
Public relations, or PR, is a service that deals with the flow of information from an organization or person of interest to the media and public. The person or people who specialize in this field are called PR officers. The services of a public relations officer are multi-fold. This includes drafting and tailoring speeches, press releases and other forms of communication to control how, when and what information is passed on to the public. PR is also used in the promotion of events, galas, fund-raisers and other events, hosted by their clients or their client’s associates.
Designing promotion and public engagement strategies are the main duties of a PR officer. This includes a range of specialty services like speech drafting, press releases, social media marketing, and promotional event planning. In addition to this, these officers conduct market research and develop strategies to benefit the client and the client’s interests. PR practices can be applied to many areas like consumer brands and products, corporates, politics and public affairs.
Both Advertising and Public Relations share the same goals, which is to promote their clients and to create an image for the client. However, the path to promotion differs greatly with these two service sectors. The need for both advertising agencies and public relations consultants in UAE are at an all-time high. While advertising agencies are expanding horizons, catering to more business sectors, PR specialists have always offered services for a diverse customer base that can be tailored to cater to their needs. Khalidiya in Abu Dhabi, Karama and Sheikh Zayed Road in Dubai are some places where several well-established public relations consultants in UAE can be found.