Below The Line Advertising in Ajman

Below the line advertising in Ajman is a popular advertising strategy, which seeks to reach the customers directly without the use of an intermediary. This form of advertising is usually done through trade shows, direct mail campaign and catalogue. Below the line (BTL) advertising is highly measurable and offers companies valuable insight on the return on investment. BTL promotions are used when the target group is specific and limited. These promotions depend on direct means of communication often using highly targeted lists of names to boost response rates. BTL does not use mediums such as television, radio, print, film, billboard and internet.