Brand Management in UAE
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About Brand Management
Brand management is one of the functions of marketing to increase the value of a brand or product. It involves developing a strategic plan to create a loyal customer base. When the value of the brand increases the price of the product also increases simultaneously. Brand managers require having a comprehensive understanding of a brand, its target audience and the overall goals of the organization. Brand managers are responsible for the overall image of a product. She/he oversees the overall promotional activities of the organization. Some of the tasks carried out by a brand manager are researching the market to determine the competitive position of the product, developing marketing and advertising strategies and managing budgets.
Brand management is vital to the growth of an organization. This is because it is the brand through which customers recognize a company or product. The brand of a company with good marketing and promotion would be recognized by customers or clients instantly and would be able to stand out among its competition. It is a process a company uses to control its brand and through proper brand management a company can continue to strengthen the association its brand imprints on customers by ensuring that the message of each promotional piece reinforces a specific message to support the brand. Some of the popular locations in UAE to get in touch with companies that help clients to manage their brands are JLT and Dubai Studio city in Dubai. These branding companies ensure that the market share of a product increases through innovative branding strategies.